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KRA OF MARKETING HEAD of Allinone Cyberteam Pvt.Ltd.


POSITION- MARKETING HEAD
EMPLOYEE NAME- Akanksha Singh

KRA OF MARKETING HEAD


  1. Direct all promoting activities for the accomplishment of short and future business objectives, multiplied profit, and market management. 
  2. Establish and coordinate the promoting objectives, policies and programmes among the context of the companyarrange and, wherever acceptable, advocate standards and set targets and quotas.
    3. Liaise with the sales     cluster within the preparation of the reports, budgets, and forecasts and guarantee they are compatible with support sales plans.
    4. Appraise the activities of the     workers consistent with overall promoting methods. Monitor and judge the performance, and also the potency of workers and procedures.
    5. Co-ordinate subordinate     workers to optimize the employment of human and material resources to attain goals. Visit subordinate workers and review recommendations and reports.
    6. Direct marketing activities by setting product     combine. Management and monitor promoting ways, key client methods and different arrangements. Direct and management promoting by designing or co-coordinating


Advertising campaigns and promotional activities, product management, analysis market research and research and different consulting work.
  1. Direct the event of initiatives like new merchandise, new promoting techniques, new advertising campaigns, incentive bonus schemes and also the dropping of unprofitable merchandise. 
  2. Maintain necessary contact with major suppliers, customers, trade associations and government representatives to attain the objectives of selling. could direct mercantilism ways and distribution policy. Select, or approve the choice and coaching of senior workers. 
  3. Establish lines of management and delegate responsibilities to workers. guarantee all the activities of the sales and promoting cluster fits relevant Acts, legal demands and moral standards.
Marketing Head weightage of importance %
1. Market share . [ 25% ]
2. New product launches success [ 20% ]
3. Gross profit contribution [ 20%]
4. Pricing [ 20%]
5. Promotions [15%]
TOTAL [ 100 % ]


KPI(KEY PERFORMANCE INDICATOR)
KRA 1 – Market share [KPI= improve market share by 20% minimum]
KRA 2 – New product launches [KPI =at least 5new products]
KRA 3- Gross profit contribution [KPI = improve gross profit by 20%]
KRA 4 – Market oriented pricing [KPI = increase by net 17%]




KRA 5 – Promotion effectiveness [KPI = improve effectiveness by 15%]


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